Wednesday, December 19, 2007

Broad, High billboards to go live

The Times Square-like multimedia billboards at the corner of Broad and High streets in Columbus are ready for their own countdown.

Developer Casto, Mayor Michael B. Coleman and billboard designer Orange Barrel Media are scheduled to light the downtown project at 5 p.m. Thursday. When the complex at the corner opens in early January, stock tickers and advertisements on the billboards will be a visual anchor for the $22 million retail, office and residential development.

The displays, which cost about $2.6 million, have clinched seven ad sponsors. Anheuser-Busch Companies Inc., Kroger Co., AT&T Inc. and Ohio State University Medical Center signed on in the summer. Nationwide Financial Services Inc., television station WCMH and Huntington Bancshares Inc. reached agreements earlier, leaving one ad spot unsold.

Tenants secured for the development's retail and office space include the Original SoupMan, Cafe Lola, television station WCMH and Paul Werth Associates Inc., a public affairs agency.

The project's street-level retail and office space has about 9,000 square feet.

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source: bizjournals.com

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